Slight Variations On Traditional Advertising

For many small service businesses, “advertising” means a big yellow pages ad. For some, it’s newspaper. For others, it’s hitting traditional broadcast media (i.e., TV and radio). These are all traditional forms of advertising. Listen to this podcast for a few variations on traditional forms of advertising…

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How To Keep Them Out of the Yellow Pages

Whenever one of your customers opens the yellow pages, there's a risk he or she might be distracted by dozens of competitors advertising in the book. Keep your customers by keeping them out of the yellow pages. Learn nine ways in this podcast.

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How To Create A Press Kit

Do you have a press kit? Putting one together is simpler than you think. Listen to this podcast to learn how.


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